11 common reasons to buy something
11 common reasons for consumers to buy a product:
- To get more money / save efforts
- To feel safe / peace of mind
- To feel loved
- For positions and credits
- For health
- To get appraisal and compliments
- For power & fame
- To be unique or special or to feel significant
- For love/friendship
- For self-development
- For a change
If a product can satisfy at least 3 of these needs (rule of 3), there is a pretty good chance that people will love the product. Some examples of products that people love:
- Apple Products: 2, 4, 6, 7
- Social Media: 3, 4, 6, 7, 9
- Linkedin: 1, 4, 7, 10, 11
- Branded Goods / Luxury Watch / Cars: 1,4,6,7
- Healthy Lunch Bowl: 2, 5, 6, 10